The Orange Effect is a folk-rock band from Anaheim CA. I’ve created two albums (2010s We All Yell and 2012s Gravel & Gold), designed two websites, and created promotional graphics for two tours with the band.
For the Gravel & Gold album the band was focused on their folk roots. The album title Gravel & Gold refers to the very best and the very worst parts of life, appreciating them for what they are and knowing how to identify them. The image that came to mind from this description was a person panning for gold, which I ended up illustrating in pencil. The imagery of the prospector, the rough pencil aesthetic and the limited-edition copies of the album that were sewn together by hand really captured the folk-inspired mood that the band was after on the record.